Lawrence, MA (November 28, 2022) – Gemline, a leading promotional products supplier and retail brand destination for promotional products distributors, announced today a strategic partnership with California-based retail brand Be Home®. The partnership further expands Gemline’s retail brand portfolio and product offering in its fast-growing home, entertainment, and lifestyle categories.

Be Home has been designing beautiful, eco-friendly, and ethically sourced home goods from around the world for over 16 years. They pride themselves on supporting independent makers around the world who share their passion for ethical innovation and sleek design and are dedicated to creating a positive impact in people's everyday lives, from customers to employees, artisans, and everyone in between. To ensure peak quality, their products are designed in-house by their dedicated team in Northern California and crafted in small batches, making each item truly one-of-a-kind. Be Home products are sold in 2000+ retail accounts, including Williams-Sonoma, Anthropologie, Magnolia Market, and West Elm, among others.

“We are thrilled to welcome Be Home to Gemline’s growing roster of best-in-class retail brands, and to introduce them to the industry, especially as they share our vision for responsibly made and beautifully-crafted consumer products,” said Frank Carpenito, President of Gemline.  “Be Home’s commitment to design innovation and quality, and the fact their founders have focused on building relationships with family and women-owned artisan groups, multi-generational craftsmen, and independent makers, really resonated with us, and we believe it will resonate with our distributor partners and their customers as well.”

"We are excited for the opportunity to partner with such a well-established company and leader in the industry. Be Home and Gemline align on many levels, including sustainability and social responsibility, making it a sensible collaboration. We are extremely honored to be selected to join their portfolio and expansion in the Lifestyle and Home categories. We very much appreciate the possibility to work with their team in bringing beautiful, hand-crafted product into customers’ homes."

About Gemline

Founded in 1958, Gemline is an award-winning, design-centric supplier providing high-quality branded products to the promotional products industry. Gemline is ranked as the 10th largest industry supplier and 5th largest hard goods supplier by the Advertising Specialty Institute. The Company’s product line consists of a wide range of gourmet food and lifestyle gifts, electronics, bags, coolers, drinkware, stationery, and writing instruments. In addition to its strong portfolio of house brands and Gemline-branded products, the Company offers high-quality retail brands such as American Tourister®, Anker, Be Home®, CORKCICLE®, Courant, Cuisinart® Outdoor Grilling, govino®, Igloo®, Moleskine®, MiiR®, Modern Sprout®, Osprey®, Out of the Woods®, Paper Mate®, Parker®, Samsonite®, Sharpie®, Slowtide, Waterman®, W&P, and Zebra®. Gemline is a registered trademark of The Gem Group, Inc. For more information about Gemline, visit the Company’s website at www.gemline.com or 1-800-800-3200. Find Gemline on Facebook, Instagram, LinkedIn, and Twitter.

About Be Home

Be Home has been designing beautiful, ethically sourced, handcrafted home goods from around the world for over 16 years. Each of their products was crafted by a pair of hands before finding itself in yours. Be Home cares deeply about how each of its products is made and releases new products each season with this vision in mind. Each Be Home collection is thoughtfully designed in-house by their dedicated team in Northern California. Every Be Home product is handcrafted in small batches, making it truly one-of-a-kind. Be Home prides itself on prioritizing partnerships with family and women-owned artisans, contributing to the livelihoods of independent makers around the globe. To learn more about the brand, visit www.behome.com.