Lawrence, MA (April 21, 2022) – Gemline, a leading promotional products supplier, announced today a strategic partnership with outdoor retail brand, VSSL. VSSL is an industry leader in preparation products, developing and manufacturing modern tools for the outdoors. VSSL believes critical gear should be secure, water-resistant, and ready when you need it. Every unit is designed to be compact, portable, and durable. From backcountry to campsite, sunrise to happy hour, VSSL makes the right product for every moment in nature. View the new VSSL Collection here.

VSSL cares about making an impact on the community. Since the brand first started in 2014, VSSL has partnered with Communitas, a not-for-profit committed to supporting individuals in the community with intellectual and developmental disabilities and their families. After all the parts arrive at VSSL’s warehouse in Abbotsford B.C., they get carefully assembled by some of the exceptional young people that are members of the Communitas program. VSSL has maintained a defective rate of less than 1% in the entire 9-year history of the brand.

At Gemline, we pride ourselves in selecting retail brand partners that are aligned with us in their appreciation for quality and design innovation, as well as their commitment to the community,” said Frank Carpenito, President & CEO of Gemline. “As we look to grow our outdoor recreation-focused product offering in order to keep up with the explosive growth in outdoor participation, this new partnership offers our distributor partners more co-branding opportunities, and further solidifies our position as the go-to destination for high quality retail brands in the promotional products industry.”

We are thrilled for the opportunity to partner with such a well-established company and leader in this industry,” said Todd Weimer, Founder of VSSL. “VSSL and Gemline align on many levels and with recent efforts to expand their offerings within the outdoor recreation space, this partnership seems like a great fit. We truly appreciate the possibility to work with Gemline’s team in bringing our high-quality product into customers’ homes.”

About Gemline

Founded in 1958, Gemline is an award-winning, design-centric supplier providing high-quality branded products to the promotional products industry. Gemline is ranked as the 10th largest industry supplier and 5th largest hard goods supplier by the Advertising Specialty Institute. The Company’s product line consists of a wide range of gourmet food and lifestyle gifts, electronics, bags, coolers, drinkware, stationery, and writing instruments. In addition to its strong portfolio of house brands and Gemline-branded products, the Company offers high-quality retail brands such as American Tourister®, Anker, Be Home®, CORKCICLE®, Courant, Cuisinart® Outdoor Grilling, govino®, Igloo®, Moleskine®, MiiR®, Modern Sprout®, New Balance®, Osprey®, Out of the Ocean®, Out of the Woods®, Paper Mate®, Parker®, Samsonite®, Sharpie®, Slowtide, VSSL®, Waterman® and W&P. Gemline is a registered trademark of The Gem Group, Inc. For more information about Gemline, visit the Company’s website at www.gemline.com or 1-800-800-3200. Find Gemline on Facebook, Instagram, LinkedIn, and Twitter.

About VSSL

An industry leader in outdoor survival and preparation, VSSL manufactures modern tools for the outdoors. VSSL makes ultra-compact, versatile gear kits of essential outdoor supplies, housed in sleek, water-resistant, military-grade, and virtually indestructible “vessels”. Each unique VSSL offers an extremely compact and efficient way of transporting essentials, without compromising valuable pack space and weight. For more about VSSL, visit www.vsslgear.com.