Gemline® Introduces Fine Writing Brands Parker® and Waterman®

Gemline announced today the expansion of its strategic partnership with Newell Brands with the addition of fine writing brands Parker® and Waterman® to their growing portfolio of premium retail brand partners.


April 6, 2022

Lawrence, MA (April 6, 2022) – Gemline, a leading promotional products supplier, announced today the expansion of its strategic partnership with Newell Brands with the addition of fine writing brands Parker® and Waterman® to their growing portfolio of premium retail brand partners.

 

In January 2021, Gemline became the first supplier partner to offer the category leading Paper Mate® and Sharpie® brands to the promotional products industry in the US. Due to the success of this initial product offering, the Company will introduce Parker and Waterman branded fine writing instruments to their product line as part of their new 2022 Summer Collection, available April 5th.


Newell Custom Writing Instruments is changing the way consumers write worldwide. Their writing brands deliver superior performance, design and innovation.

Parker pens are exquisitely crafted fine writing instruments with a rich history of innovation and belief in the importance of the written word. Their experts have dedicated themselves to the art of fine writing, using 130 years of history to develop pens that reflect modern culture while remaining true to their heritage.

Crafted in France, Waterman pens embody a Parisian style and grace that has defined elegance since 1883. Crafted with precious materials and enlivened with luxurious designs, Waterman fine pens reflect fine taste and success.

“We are proud to add Parker and Waterman to our rapidly growing brand portfolio, and to expand our successful long-term partnership with Newell, one of the largest writing instrument companies in the world,” said Frank Carpenito, President of Gemline. “The addition of these premium fine writing brands will significantly expand Gemline’s presence and market share in the very sizable writing instrument product category, while also bolstering our gift portfolio.”

“We are excited to expand our product assortment with Gemline to include the Parker and Waterman brands,” said Jennifer Cleveland, Senior Sales Manager at Newell. “This expansion comes after a successful initial launch of Paper Mate and Sharpie and we are confident this will be another win for both Newell and Gemline.”


About Gemline


Founded in 1958, Gemline is an award-winning, design-centric supplier providing high quality branded products to the promotional products industry. Gemline is ranked as the 12th largest industry supplier by the Advertising Specialty Institute. The Company’s product line consists of a wide range of electronics, bags, coolers, drinkware, stationery, writing instruments, gourmet food and lifestyle gifts. In addition to its strong portfolio of house brands and Gemline-branded products, the Company offers other high-quality retail brands such as American Tourister®, Anker, CORKCICLE®, Courant, Cuisinart® Outdoor Grilling, govino®, Igloo®, Moleskine®, MiiR®, Modern Sprout®, Osprey®, Out of the Woods®, Paper Mate®, Parker®, Samsonite®, Sharpie®, Slowtide, Waterman®, W&P and Zebra®. Gemline is a registered trademark of The Gem Group, Inc. For more information about Gemline, visit the Company’s website at www.gemline.com or 1-800-800-3200. Find Gemline on Facebook, Instagram and Twitter.


About Newell


Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Marmot®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Mapa®, Spontex® and Yankee Candle®. Newell Brands is committed to brightening and enhancing the lives of consumers around the world with planet friendly, innovative and attractive products that create joyous moments and provide peace of mind.