TransAtlantic Advantage™

TransAtlantic Gifting. Made Simple.

TransAtlantic Advantage™ Program FAQs

General

The TransAtlantic Advantage program, a joint venture between Gemline® and XD Connects, is the promotional product industry’s first seamless transatlantic merch solution. Designed for today’s global business landscape, the program enables distributors to easily source and deliver identical, premium gifts across the U.S., Canada, and Europe—without the typical delays, complexities, or costs of international logistics. Featuring a selection of best-selling products across bags, drinkware, tech, and more, the curated collection is supported by reliable production hubs on both continents. Each item is crafted with certified recycled materials, with most products featuring AWARE™ digital product passports and carbon impact data, making it easy for businesses to make responsible, informed choices while strengthening global connections.

XD Connects is a leading supplier of promotional and corporate gifts in Europe. Established in 1986, the company is recognized as a trendsetter in innovation and a strong commitment for ESG (Environmental, Social, and Governance) principles. It offers low-impact, customizable, high-quality products that help businesses connect with their employees and customers while minimizing environmental impact. Headquartered in the Netherlands, XD operates multiple offices, including its own warehouse and printing facility, Printmasters, in Romania, as well as Vinga in Sweden and XD Shanghai. As a proud pioneer, XD continues to shape the promotional gift market with innovative products, concepts, and services. Learn more at xdconnects.com.

Pricing varies across regions/countries for several reasons, including labor rates, currency exchange rates and import/duty rates.


US & Canada (North America)

Customers should refer to gemline.com (US) or gemline.ca (CA) for all pricing information, or contact their Gemline sales representative.


Europe & UK

Customers should refer to xdconnects.com for all pricing information, or contact their XD Connects sales representative.

Orders

Separate purchase orders are required for shipments to North America and Europe/UK


U.S. & Canada (North America)

  • Only one purchase order is needed for shipments within this region.
  • PO's can be sent to maildesk@gemline.com

    • Europe & UK

  • Only one purchase order is needed for shipments to Europe and the UK. Customers should only place one purchase order for shipments to the US and Canada and one purchase order for shipments to Europe & the UK.
  • US and Canadian companies who do not already have a European entity, may send PO's to XD's UK office. This also applies to customers who require shipments to multiple European countries. Otherwise, customers should send their purchase orders to XD Connects in the appropriate country.

    • PO's can be sent as follows:

  • Benelux: (The Netherlands, Belgium, Luxemburg): benelux@xdconnects.com
  • CEE (Central Eastern Europe): cee@xdconnects.com
  • DECHAT (Germany, Austria, Switzerland German speaking): deutschland@xdconnects.com
  • France (incl. French speaking Switzerland): france@xdconnects.com
  • Italy: italia@xdconnects.com
  • Scandinavia (Sweden, Norway, Denmark, Finland, Iceland): scandinavia@xdconnects.com
  • Spain (incl. Portugal): spain@xdconnects.com
  • UK (Great Britan, Ireland): sales-uk@xdconnects.com

    • Existing XD customers may also order products online at xdconnects.com

    No. Distributors can order products from the TransAtlantic Advantage Program for delivery within the U.S. or Canada by placing an order with Gemline, or for delivery within Europe and the UK by ordering through XD Connects. There’s no requirement to include an international shipment.

    Standard lead times apply for all orders. To view current lead times, please see below:


    US & Canada (North America)

    gemline.com/s/order-policy

    Europe & UK

    xdconnects.com/en-gb/terms-and-general-conditions

    US & Canada (North America)

    Customers are encouraged to use the price estimator on gemline.com (US) gemline.ca (CA), or contact their Gemline sales representative.


    Europe & UK

    Customers are encouraged to use the price estimator on xdconnects.com, or contact their XD sales representative.

    Blanks/undecorated product orders are allowed. Blank orders must be placed in same manner as decorated product orders.

    US & Canada (North America)

    Customers are encouraged to use the freight estimator on gemline.com (US) or gemline.ca (Canada), or contact your Gemline sales representative.


    Europe & UK

    Customers are encouraged to use the freight estimator on xdconnects.com, or contact your XD Connects sales representative.

    For all other Gemline order related policy questions, please click here: https://www.gemline.com/s/order-policy

    For all other XD Connects order related policy questions, please click here: https://www.xdconnects.com/

    Artwork & Deco

    US & Canada (North America)

  • Customers should send art to: gemlineart@gemline.com.
  • Please include: 1) distributor's name 2) purchase order number 3) contact name

    • Europe & UK

    Please send along with your PO as follows:

  • Benelux: (The Netherlands, Belgium, Luxemburg): benelux@xdconnects.com
  • CEE (Central Eastern Europe): cee@xdconnects.com
  • DECHAT (Germany, Austria, Switzerland German speaking): deutschland@xdconnects.com
  • France (incl. French speaking Switzerland): france@xdconnects.com
  • Italy: italia@xdconnects.com
  • Scandinavia (Sweden, Norway, Denmark, Finland, Iceland): scandinavia@xdconnects.com
  • Spain (incl. Portugal): spain@xdconnects.com
  • UK (Great Britan, Ireland): sales-uk@xdconnects.com

    • Note: Customers who place their orders online at xdconnects.com, must send their PO's according to the instructions above.

    Gemline and XD Connects are not able to share proofs on customer's behalf. Customers must request proofs from each company that they place purchase orders with.

    Both Gemline and XD Connects offer the same decoration techniques on the products that are part of the TransAtlantic Advantage program. However, there may be slight variations in decoration due to using different equipment, ink systems, embroidery threads etc. Additionally, Gemline does not currently offer full-wrap decoration on drinkware.

    Samples & Self-Promo

    Sample orders are allowed.


    US & Canada (North America)

    See Gemline's standard policy here: gemline.com/s/order-policy. Sample orders can only be shipped in the US and Canada.


    Europe & UK

    See XD Connects' standard policy here: xdconnects.com

    Self-promotions are allowed.


    US & Canada (North America)

    See Gemline's standard policy here: gemline.com/s/order-policy. Self-promotions can only be shipped in the US and Canada.


    Europe & UK

    See XD Connects' standard policy here: xdconnects.com

    Spec samples are allowed.


    US & Canada (North America)

    See Gemline's standard policy here: gemline.com/s/order-policy. Spec samples can only be shipped in the US and Canada.


    Europe & UK

    See XD Connects' standard policy here: xdconnects.com

    Accounts

    US & Canada (North America)

  • To become a Gemline customer, please visit: gemline.com/s/new-account-registration.

    • Note: Customers in Europe and the UK who wish to order products to be delivered to an address in the US or Canada must be able to transact in U.S. or Canadian dollars. European and UK customers placing orders for delivery to the U.S. or Canada should not be subject to VAT; however, we recommend consulting with your tax advisor to confirm applicable regulations.


    Europe & UK

  • To become an XD Connects customer, please visit: xdconnects.com/en-gb/profile/register-business

    • Note: For U.S. and Canadian customers placing orders for delivery within the EU, a Romanian VAT of 19% will be added to your order confirmation and invoice. We recommend consulting with your tax advisor to confirm additional applicable regulations.

    US & Canada (North America)

  • You must have a customer account with Gemline.
  • If you are an existing customer, please visit: gemline.com/s/login/SelfRegister?tabSet=Create.
  • To become a Gemline customer, please visit: gemline.com/s/new-account-registration.

    • Note: At this time, Gemline is only able to create web accounts for customers located in the United States and Canada.


    Europe & UK

  • You must first have a customer account with XD Connects.
  • If you are an existing customer, please visit: xdconnects.com/en-gb/profile/login.
  • To become an XD Connects customer, please visit: xdconnects.com/en-gb/profile/register-business

    • US & Canada (North America)

  • Customers must first set-up a customer account with Gemline before they can set-up a web account on gemline.com (US) or gemline.ca (Canada).

    • Note: At this time, Gemline is only able to create web accounts for customers located in the United States and Canada.


    Europe & UK

  • Customers must first set-up a customer account with XD Connects before they can set up a web account on xdconnects.com.

    • Sales & Customer Service Contacts

    To find your local representative:


    US & Canada (North America)

  • Please email gemline at ta-rep@gemline.com

    • Europe & UK

    Please contact XD Connects at:

  • Benelux (The Netherlands, Belgium, Luxemburg): benelux@xdconnects.com
  • CEE (Central Eastern Europe): cee@xdconnects.com
  • DECHAT (Germany, Austria, Switzerland German speaking): deutschland@xdconnects.com
  • France (incl. French speaking Switzerland): france@xdconnects.com
  • Italy: italia@xdconnects.com
  • Scandinavia (Sweden, Norway, Denmark, Finland, Iceland): scandinavia@xdconnects.com
  • Spain (incl. Portugal): spain@xdconnects.com
  • UK (Great Britan, Ireland): sales-uk@xdconnects.com

    • US & Canada (North America)

    Please contact Gemline Customer Service as follows:

  • Phone: 1-800-332-3322
  • Email: customerservice@gemline.com

    • Europe & UK

    Please contact XD Connects at:

  • Benelux: (The Netherlands, Belgium, Luxemburg): benelux@xdconnects.com
  • CEE (Central Eastern Europe): cee@xdconnects.com
  • DECHAT (Germany, Austria, Switzerland German speaking): deutschland@xdconnects.com
  • France (incl. French speaking Switzerland): france@xdconnects.com
  • Italy: italia@xdconnects.com
  • Scandinavia (Sweden, Norway, Denmark, Finland, Iceland): scandinavia@xdconnects.com
  • Spain (incl. Portugal): spain@xdconnects.com
  • UK (Great Britan, Ireland): sales-uk@xdconnects.com

    • Shipping

    UPS and FedEx prohibit the use of 3rd party billing for shipments in the US or Canada from an international return address. Any orders placed by a European country for shipping in the US or Canada must use Gemline’s shipping account. 3rd party billing is permitted for US or Canadian companies shipping within Europe, as long as the company has a VAT or Tax/EIN ID on file with UPS.