About Us
Our purpose drives everything we do.
Mindset
Community is at the core of who we are and drives everything we do.
Culture
Community is embedded in our culture and is reflected in how we treat each other with dignity and respect.
Engagement
Community is evident in our commitment to making a positive impact both locally and globally.
Products
Community is supported by the products we sell, which create connections and increase affinity between people.
Customers
Community is embodied in the trust we build with our customers by delivering an exceptional experience.
Who We Are
A Global Company
Founded in 1958, Gemline is an award-winning, design-driven supplier of high-quality consumer products serving the promotional products industry. Exemplified in our purpose statement of ‘We Promote Community,’ Gemline prioritizes building connections in everything we do.
Gemline has over 500 employees worldwide, and is headquartered in Lawrence, Massachusetts, where we maintain an integrated manufacturing and distribution center. The company’s Asia-based technical center and sourcing offices in China, Vietnam, and India support supplier oversight, factory engagement, and diversification efforts, strengthening responsible sourcing and compliance efforts.
Our Products
Design-Driven
Gemline’s in-house team designs and builds most of the products in our line. They conduct ongoing research to uncover the latest cultural and design trends, enabling them to create thoughtfully designed, high quality, trend-right products that are meaningful and relevant to what your customers want and value. These products are marketed and sold under multiple house brands, including Aviana™, Gemline®, Elements, Heritage Supply Company, Merrimack Hat Co.®, Travis & Wells®, and Vertex®.
In addition to our strong portfolio of house brands and Gemline-branded products, our product lineup includes renowned retail brands such as Anker, Ahead, CORKCICLE®, Cuisinart®, Igloo®, MiiR®, New Balance®, Osprey®, Moleskine®, Samsonite®, Sharpie®, and more. See all of our brands here.
Our Promise
Excellent Customer Service
Ranked as the 14th largest industry supplier and 5th largest hard goods supplier by the Advertising Specialty Institute, Gemline offers a diverse range of bags, drinkware, coolers, stationery, electronics, headwear, umbrellas, writing instruments and lifestyle gifts– at price points to fit every budget.
When partnering with us, you can trust you’ll receive superior products and service. We have deep experience in design, product engineering, factory oversight and compliance and a long-standing reputation for the highest levels of quality and customer satisfaction.
BetterWay®
Corporate Social Responsibility
We believe there is always a better way to do business and make a positive impact. “Betterway,” our framework for social responsibility, embraces new perspectives, experiences and ideas, leading to the betterment of people and our planet, and influences the products we design as well as the partnerships we forge. With a shared vision of a better way, we are stronger together.
As the industry leader in environmental and social responsibility, we remain steadfast in our commitment to driving positive change. To learn more about betterway® read our latest Corporate Social Responsibility report.
Our Commitment
Certified B Corp®
Gemline is both a Certified B Corporation and a registered Massachusetts Public Benefit Corporation (PBC). As a PBC, Gemline is legally required to balance the interests of shareholders with those of stakeholders, including associates, customers, suppliers, communities, and the environment.
As a Certified B Corporation, Gemline meets independently verified standards of social and environmental performance, transparency, and accountability. Together, these designations reinforce that betterway® is integrated into how Gemline operates and help guide everyday business decisions.
What’s more, Gemline’s B Corp certification also extends to Gemline branded products plus three house brands: Aviana™, Travis & Wells® and RuMe®. Three of our retail brand partners, Boska, MiiR® & Native Union, are also certified B Corps. Learn more at bcorp.com.
Contact Gemline
Have a question about an order or our services? Feel free to get in touch with us.
Email: customerservice@gemline.com
Phone: 800-800-3200
Customer Service Hours: 9:00am - 7:00pm EST
